The difference is in our data.
Targeting without data is pointless. Data is what makes our targeting technologies so accurate and scalable. Our industry-leading consumer data provides insightful and actionable consumer information as the foundation for our proprietary targeting platform.
Our Consumer Data Advantage is comprised of anonymous consumer information:
| Data Network | Premium Network* | Consumer Panel |
|---|---|---|
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*Third-party validation of Premium Network reach figures provided by comScore or Nielsen.
Personally Identifiable Information (PII) is not included in Specific Media’s consumer data.
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